The consumer and durable goods industry is facing profound changes. Well-informed consumers have clear requirements regarding the features and availability of a product. They know the market from their own online research and want individual offers. Data from sales, market research, advertising campaigns or even the response in social media must be evaluated and interpreted and flow directly into product development. Intensive customer relationships and sustainable brand loyalty are becoming increasingly important.
On the retail side, too, expectations are constantly rising in terms of product quality, innovative capacity, flexibility, advertising measures and attractive pricing. Omnichannel solutions are intended to positively enhance the customer experience, but they place new comprehensive demands on the supply chain, data management and communication.
These demanding conditions increase the complexity of the respective tasks enormously. What is required are specialists and managers with excellent industry knowledge and solution competence with regard to the challenges of the digital age.
In our Consumer Goods Competence Centre, we accompany you holistically in the search and selection of suitable candidates. We know your industry, often from our own management experience. We help you to set the right priorities in your company. Benefit from our network.