In today's working world, the well-being of employees has long since become a decisive success factor. Companies that actively look after the health and satisfaction of their workforce not only benefit from higher productivity and lower absenteeism, but also from stronger employee loyalty and a more attractive employer brand. At the same time, employee expectations are growing: They want a working environment that enables them to perform at their best while feeling good both physically and mentally.
But how can a company specifically promote well-being? In the following, we present key areas of action - supplemented by specific examples of successful companies.
Health programs as a foundation
Health programs form the basis of many wellbeing strategies. They can range from fitness programs and nutritional concepts to preventive check-ups. Companies such as SAP, for example, offer internal health centers, fitness courses and individual consultations. Health days with workshops on topics such as stress management or nutrition have also become established.
Through such programs, companies show that they take responsibility for the health of their employees. At the same time, they demonstrably increase motivation, performance and identification with the employer.
Flexibility and work-life balance
Flexible working models are almost a must today when it comes to employee satisfaction. The ability to organize working hours individually or work from home creates the freedom that is crucial for a healthy work-life balance.
One prominent example is Microsoft Germany, where employees can decide for themselves when and where they work. Such models signal trust and strengthen loyalty. For younger generations in particular, flexibility is a decisive criterion when choosing an employer.
Focus on mental health
In addition to physical health, mental health is playing an increasingly important role. Companies such as Daimler and Deutsche Telekom have introduced special programs that include psychological counselling, resilience training and stress management workshops.
Setting up quiet rooms in the office or offering digital coaching can also help to reduce stress. One clear advantage: those who feel mentally supported are more resilient and perform better in the long term.
Social activities and team spirit
Well-being is also created by the social environment in the workplace. Joint activities promote cohesion and strengthen the sense of community. Google is known for its diverse social initiatives - from joint sporting events and team offsites to in-house festivals.
But smaller companies can also score points here: Regular team events, joint lunches or voluntary social projects are inexpensive but effective ways to strengthen team spirit.
Recognition and appreciation
Employees who feel seen and valued are more motivated and committed. Appreciation does not always have to consist of financial incentives. At Bosch, for example, a "thank you portal" is used as an uncomplicated way for colleagues to express their appreciation to one another.
In addition, career opportunities and transparent development paths promote the feeling of being part of an appreciative organization. A culture in which feedback is taken for granted and honestly practiced is crucial.
Working environment and workplace design
The physical working environment has a direct impact on well-being. Companies such as Volkswagen invest in ergonomic furniture, bright rooms, green working environments and modern co-working spaces. Plants, natural materials and good air quality not only contribute to health, but also to creativity.
A well-designed workplace is more than just a "nice-to-have" - it has a direct impact on motivation and performance.
Conclusion: well-being as a strategic success factor
Employee well-being is much more than a marginal issue. It is a strategic success factor that determines employer attractiveness, innovative strength and long-term competitiveness. Health programs, flexible working models, the promotion of mental health, social activities, recognition and an appealing working environment are building blocks that can be individually combined.
The examples of both large and small companies show this: Investing in wellbeing pays off in many ways. They create a working environment in which people can develop their potential - and that is precisely the basis for sustainable corporate success.