FOOD & BEVERAGES, DRINKS

Germany is the country in the European Union with the most employees in the food and beverage industry. Almost as many people are employed here as in Germany's most important industry—the automotive industry.

Every consumer is familiar with a few large companies, and their brands are impossible to miss in stores. However, it should not be forgotten that there are almost 6,000 companies (with 30 or more employees) in the industry. The top 10 account for just 15% of the industry's total sales. Industries such as the meat and bakery industries are undergoing structural change.

There is a high demand for skilled workers and managers in the food and beverage industry. Germany's leading online job portal constantly has more than 1,000 such positions advertised—including almost 200 management positions, 200 sales positions, and 200 technical positions.

Competition for skilled workers and managers is fierce. Small and medium-sized enterprises often lose out to the top 10 companies mentioned above. As an HR consultancy with extensive experience in the SME sector and a high level of industry expertise in the food and beverage industry, we can offer exactly the support your company needs in this situation when it comes to recruiting personnel.

Hardly any other market is as heterogeneous and complex as the beverage industry in Germany, and hardly any other market is still so strongly characterized by medium-sized structures and family businesses, both on the industrial side and on the beverage retail side.

There are almost 1,400 breweries in Germany alone, with a total of over 5,000 beer brands, and more than 200 beverage retailers in the category with sales of over $10 million. The beverage industry is still very regionally oriented, and companies must operate regionally while still keeping up with national and international trends and developments in order to remain competitive.

This also poses a particular and specific challenge when it comes to finding qualified specialists and executives. With our Beverage Competence Center, we have extensive experience and expertise in the entire beverage sector and its specific conditions and structures.