Digital strategies create new, often disruptive, business models. People are looking for extraordinary experiences and are increasingly finding them in the digital world. More and more market players are recognizing this trend and are asking themselves how they can reach, inspire, motivate and retain their target group digitally in the future.

In the wake of these developments, new job profiles with diverse requirements have emerged. Today, marketing no longer just means the ability to understand and correctly address customers, but increasingly also requires an understanding of technology and IT, an affinity for figures and controlling know-how, an in-depth understanding of different sales channels and analytically sound creativity in finding new ways to reach the end consumer. In addition, the efficiency and profitability of the measures must be ensured in the long term.

Against this backdrop, the demands on specialists and managers are enormous. We need people who combine a clear vision with a high degree of reliability and the will to shape the future.

In our Digital & Online Business Competence Center, we provide you with comprehensive support in the search for and selection of suitable candidates. We know your industry, often from our own management experience. We help you to set the right priorities in your company. Benefit from our network.