Consumer Goods

The consumer and durable goods industry is facing far-reaching changes. Well-informed consumers have clear requirements regarding the properties and availability of a product. They know the market from their own online research and want individualized offers. Data from sales, market research, advertising campaigns and social media feedback must be evaluated and interpreted and fed directly into product development. Intensive customer relationships and sustainable brand loyalty are becoming increasingly important.

On the retail side, too, expectations of product quality, innovation, flexibility, advertising measures and attractive pricing are constantly rising. Omnichannel solutions are intended to positively enhance the customer experience, but place new comprehensive demands on the supply chain, data management and communication.

These demanding framework conditions increase the complexity of the respective tasks enormously. Specialists and managers with excellent industry knowledge and problem-solving skills are required to meet the challenges of the digital age.

In our Consumer Goods Competence Center, we provide you with comprehensive support in the search for and selection of suitable candidates. We know your industry, often from our own management experience. We help you to set the right priorities in your company. Benefit from our network.