Consumer Goods

The consumer and durable goods industry is facing profound changes. Well-informed consumers have clear expectations regarding product features and availability. They know the market from their own online research and desire customized offers. Data from sales, market research, advertising campaigns, and even social media feedback must be evaluated and interpreted and directly incorporated into product development. Intensive customer relationships and sustainable brand loyalty are becoming increasingly important.

Retailers' expectations regarding product quality, innovation, flexibility, promotional measures, and attractive pricing are also constantly rising. Omnichannel solutions are intended to positively enhance the customer experience, but they place new, comprehensive demands on supply chain, data management, and communication.

These challenging conditions significantly increase the complexity of the respective tasks. Specialists and managers with excellent industry knowledge and problem-solving skills are required for the challenges of the digital age.

At our Consumer Goods Competence Center, we provide comprehensive support in the search and selection of suitable candidates. We know your industry, often from our own management experience. We help you set the right priorities for your company. Benefit from our network.