Consumer goods

The consumer goods industry is facing profound changes. Well-informed consumers have clear requirements regarding the characteristics and availability of a product. They know the market from their own online research and want personalized offers. Data from sales, market research, advertising campaigns, and even social media feedback must be evaluated and interpreted and fed directly into product development. Intensive customer relationships and sustainable brand loyalty are becoming increasingly important.

On the retail side, too, expectations regarding product quality, innovation, flexibility, advertising measures, and attractive pricing are constantly rising. Omnichannel solutions are designed to enhance the customer experience, but they place new and comprehensive demands on the supply chain, data management, and communication.

These demanding conditions greatly increase the complexity of the respective tasks. Specialists and managers with excellent industry knowledge and solution expertise are needed to meet the challenges of the digital age.

At our Consumer Goods Competence Center, we provide you with comprehensive support in your search for and selection of suitable candidates. We know your industry, often from our own management experience. We help you set the right priorities in your company. Benefit from our network.